Frequently Asked
Questions

Scale Theory is a full-service US digital agency offering website development, app development, digital marketing (Google/Meta/LinkedIn ads), SEO, custom software development, and CRM solutions. We operate six dedicated in-house teams under one roof so your marketing and technology work together as one unified strategy.

We are headquartered in Dallas, TX. We serve businesses across the entire United States and work with clients remotely in every time zone.

Both. We work with startups, SMBs, and established mid-market businesses. What matters is that you have clear growth goals and are ready to invest in achieving them — not the size of your company.

Book a free discovery call through our contact page or call (301) 879-5720. We'll learn about your business and goals, then come back within 24 hours with a clear growth plan and proposal.

No. We operate month-to-month for most services. We earn your continued business with results every month — not by locking you into 12-month contracts.

We offer six core services: Website Development, App Development, Digital Marketing (PPC), SEO Services, Software Development, and CRM Solutions. Most clients use two or more services together for a unified strategy.

Yes — that is exactly what we are built for. Having marketing and development under one roof eliminates the friction between your agency and your developer. Your ad landing pages, SEO content, and website are all built and optimized by the same team.

Yes. We build native iOS (Swift), native Android (Kotlin), and cross-platform apps using React Native and Flutter. We handle everything from product scoping and UX design through development, testing, and App Store submission.

We work with HubSpot, Salesforce, and Zoho. We also build fully custom CRM systems when off-the-shelf platforms are not the right fit for your workflow. Our CRM team handles setup, customization, automation, integrations, data migration, and team training.

Absolutely. We regularly take over underperforming websites, stalled ad accounts, and messy CRM setups. We audit what exists, identify what is holding you back, and build a clear plan to fix it — usually within the first two weeks.

Most clients see measurable ranking improvements within 60–90 days. Meaningful traffic and revenue growth typically becomes clear between months 3–6, depending on your industry, competition, and the current state of your website. We set honest expectations on your discovery call — no empty promises.

Our SEO service includes a full technical audit, keyword strategy (targeting purchase intent, not just traffic), on-page optimization, content development, link building through outreach and digital PR, and optimization for AI search (ChatGPT, Perplexity, Google AI Overviews). Every client receives monthly rank tracking reports.

Google Search, Google Display, Google Shopping, Meta (Facebook & Instagram), and LinkedIn. We match the platform to your audience and business model — B2C brands usually lead with Google and Meta; B2B companies often benefit most from LinkedIn combined with Google.

We track cost-per-lead, cost-per-acquisition, revenue attributed to ads, and overall ROAS (return on ad spend). Every client receives a transparent monthly report showing exactly what was spent, what was earned, and what we are doing next.

Pricing depends on the service, scope, and your goals. Monthly retainers typically start from $1,000/month for focused single-service engagements and scale from there based on scope. Project-based work (like a custom website or app) is quoted individually. We give you a clear, fixed-price proposal before any work begins.

Step 1: Free discovery call — we learn about your business and goals. Step 2: We send a custom growth plan and proposal within 24–48 hours. Step 3: You approve the scope and we kick off. Step 4: Week one is always audit and strategy — we never start executing until the plan is agreed.

Yes. Every client is assigned a named account manager who is your primary point of contact. You will not be passed between departments or dealing with a rotating junior team.

Monthly reports are standard for all ongoing engagements, covering exactly what we did, what it cost, and what it returned. For active development projects, we run weekly demos so you see progress every week. You can also reach your account manager any time via email or phone.

You can cancel any month-to-month service with 30 days notice. No penalties, no lock-in. All assets, accounts, and data built during the engagement belong to you — we hand everything over cleanly.